Can Facebook Jobs Threaten LinkedIn?
Job Hunters Can Use the Best of Both Digital Worlds
Job hunters now have a new tool that allows them to search for local job openings directly on Facebook. On Feb. 15th, Facebook made it easier for businesses and nonprofits to create job ads on their pages. Facebook members, in turn, can search these job listings using a new Jobs tab and apply for the jobs. When they click on Apply Now, Facebook even fills out parts of the job application form for you. (Don’t worry, you can edit the form.)
Business page administrators can create the ads, keep track of applications, and reach out to applicants, including using Facebook’s Messenger app. The same tools can also be used to recruit interns and volunteers.
The best thing is that, so far, this is free for both job hunters and employers, although businesses can also promote their job openings using Facebook ads.
Facebook has been testing the product since last November and has rolled out the system for all the U.S. and Canada. It is geared mainly towards small businesses. So far, there are many full-time jobs, but also part-time, temp, hourly, and freelance jobs.
In a thoroughly unscientific survey of 188 regional job listings in northern New Jersey, I found:
- 130 full-time job listings,
- 42 part-time listings,
- 6 contract positions,
- 7 internships, and
- 3 volunteer openings.
Many of the job listings were for beauty care, food service, elder care and nursing, tutors and teaching (including athletic training), drivers, programming and web design, office workers and warehouse techs. These were scattered over two or three days’ listings and may change greatly as knowledge of the Facebook program grows. Wages offered ranged from $10 / hour to one full-time position at $90,000 / year.
Facebook vs. LinkedIn
Facebook’s biggest advantages are its ease-of-use and a massive user base (over a billion users per month). LinkedIn, however, features more professional-oriented profiles and offers employers many more (expensive) tools to search those profiles and manage the entire hiring process. The price for LinkedIn’s hiring tools, however, can be far beyond the reach of many small and medium businesses, so they might find Facebook’s free service very attractive.
So far, Facebook’s job offerings range from hourly, blue-collar and customer service jobs to full-time tech positions. LinkedIn’s site is geared more to white-collar, salaried jobs, although LinkedIn also rolled out its Freelance Marketplace several months ago to help entrepreneurs, too.
If Facebook Jobs becomes popular, the job search tools that Facebook is more likely to directly compete with are newspapers (including CareerBuilder), sites geared to local ads (like Craigslist), résumé databases (like Monster), and part-time specialty sites (like Snag-a-Job).
But, if Facebook later adds separate job hunting profiles and more tools for employers to manage hiring, you will know that they have LinkedIn directly in their crosshairs.
For Job Hunters, A New Tool
Facebook members can find jobs in three ways:
- Search specific business Pages,
- Wait and see what pops up in their News Feed, and
- Use the new jobs bookmark for jobs to go directly to localized search results.
If you click on the Jobs bookmark, you can filter jobs according to proximity and by company type.
As on LinkedIn, Facebook job hunters should also follow and like target companies to get on their radar.
If you use Facebook’s mobile apps, the Jobs tab is being added under the “More” tab. You can also search for “Jobs Nearby” in the search tab. From a web browser, click on “More” in the groups tab and scroll down to Jobs.
There may be some resistance to using Facebook for job search by those who prefer to keep their social life on Facebook and their business life on LinkedIn. Facebook has fewer ways for job hunters to personalize their pages for viewing by potential employers. Job searchers may need to scrub their Facebook profiles squeaky clean to make them more presentable to employers, and also learn how to use Facebook’s privacy settings to hide some posts from hiring managers.
Using BOTH Facebook and LinkedIn
Job hunters who use both Facebook and LinkedIn may find advantages to using them side-by-side for hunting for jobs and doing company research. LinkedIn clearly has the edge in searching for potential networking partners in specific companies. Both have a wide variety of job hunting groups, with Facebook having an edge on ease-of-use.
Company pages on Facebook often are geared to consumers, where those on LinkedIn emphasize B2B (Business to Business) contacts. So researchers may want to compare both LinkedIn’s and Facebook’s company pages. Job hunters can also check LinkedIn Posts for articles about certain companies. Both are good for networking with fellow alumni.
Even if you apply on Facebook, there’s no reason you shouldn’t include a link to your LinkedIn profile to improve your professional image.
This is just the beginning. Creative job hunters will find new ways of combining the two for better job hunting.
Credits & Resources
Take the Work Out of Hiring on the Facebook Business blog, Feb. 15, 2017.
How to Use Facebook’s New Job Search Feature by Kristen Bahler, on Time Money, Feb 17, 2017.
Why Facebook could be where you find your next tech job by By Alison DeNisco, on TechRepublic, Feb. 16, 2017.
Screen shots were taken from Facebook on both a browser and with the Android app, by the author.